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Business and Finance
How to become a Marketing Officer in Portugal
Marketing officers research customers and plan campaigns that build brands and grow sales.
Quick answers
- What does a Marketing Officer do?
- Marketing officers research customers and plan campaigns that build brands and grow sales.
- How do you become a Marketing Officer in Portugal?
- Common ways in: Degree in marketing or business (about 3 years); Professional marketing certificate (about 1 year). Routes and durations vary by country and person.
- Which school subjects help you become a Marketing Officer?
- English, Economics, Entrepreneurship.
Official definition
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
ISCO-08 unit group 2431, Advertising and marketing professionals. Contains ESCO data. (c) European Union. Reuse authorised provided the source is acknowledged (Commission Decision 2011/833/EU). ISCO-08 is the International Standard Classification of Occupations of the International Labour Organization.
What the work involves
- Research customers and competitors
- Plan and run campaigns
- Measure results and adjust
Key skills
- Marketing
- Social media
- Data analysis
- Writing
Where this career can lead
CareerProof Global guidance: common routes and typical durations compiled by our team; they vary by country and person.
Ways in
CareerProof Global guidance: common routes and typical durations compiled by our team; they vary by country and person.
Degree · about 3 years
Degree in marketing or business
Certification · about 1 year
Professional marketing certificate
School subjects that keep this path open
- English
- Economics
- Entrepreneurship
Subjects this work relies on
How important each subject's knowledge is in the job itself, rated by people doing it (1 to 5).
- English or Literature in EnglishO*NET: English LanguageExtremely important (4.5)
- Media StudiesO*NET: Communications and MediaVery important (4.1)
- Business Studies or EntrepreneurshipO*NET: Administration and ManagementVery important (4.0)
Linked to the ESCO occupation marketing assistant and the O*NET profile Marketing Managers through the official ESCO to O*NET crosswalk. O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.
Preparation needed
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Linked to the ESCO occupation marketing assistant and the O*NET profile Marketing Managers through the official ESCO to O*NET crosswalk. O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.
Where this career can lead
CareerProof Global guidance: common routes and typical durations compiled by our team; they vary by country and person.
Careers people move in from
Careers with similar skills
Related occupations
Occupations O*NET links to this one by similar work, skills and knowledge.
- Market Research Analysts and Marketing Specialists
- Sales Managers
- Advertising and Promotions Managers
- Search Marketing Strategists
- Advertising Sales Agents
- Business Intelligence Analysts
- Public Relations Managers
- Public Relations Specialists
- Purchasing Managers
- Online Merchants
Linked to the ESCO occupation marketing assistant and the O*NET profile Marketing Managers through the official ESCO to O*NET crosswalk. O*NET data describe work in the United States; requirements differ by country. This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. CareerProof Global has modified all or some of this information; USDOL/ETA has not approved, endorsed, or tested these modifications.
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