Product manager
Also known as: product marketing manager, product developer, product design engineer, research and development manager, product development manager, sports product engineer
About this occupation
Product development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Essential skills and knowledge
- perform market research
- combine business technology with user experience
- draw conclusions from market research results
- execute marketing plan
- analyse consumer buying trends
- persuade clients with alternatives
- market research
- analyse market financial trends
- develop business plans
- manage the customer experience
- prepare market research reports
- develop product design
Typical tasks and preparation
From the related US occupation profile Managers, All Other (O*NET 11-9199.00). Linked by an official crosswalk: related, not identical; details vary by country.
US median pay: US$141,900 a year (2025), 622,190 employed. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics.