Survey and market research interviewers

Definition

Survey and market research interviewers interview people and record their responses to survey and market research questions on a range of topics. Tasks include - (a) contacting individuals by telephone or in person and explaining the purpose of the interview; (b) asking questions following the outlines of questionnaires and surveys; (c) recording responses on paper or entering responses directly into a computer database through computer-assisted interviewing systems; (d) identifying and resolving inconsistencies in responses; (e) providing feedback to survey sponsors concerning problems in obtaining valid data. Examples of the occupations classified here: - Market research interviewer - Public opinion interviewer - Survey interviewer